DISNEYFICATION will be edited and designed by Teun van der Heijden. Amsterdam, New York. www.heijdenskarwei.com
DISNEYFICATION, the book and photographs are due to be presented in sept 2019 at Pennings Foundation Eindhoven www.penningsfoundation.com
After the launch in Eindhoven the book an exhibition are going on tour
Jan Bierhoff will attribute a text on my Disneyfication photography.
Jan Bierhoff is the owner of Medialynx. Until 2011 he worked as an associate professor of Media Innovation at the Infonomics and New Media Research Group, based at Zuyd University, Maastricht, the Netherlands. Before, he directed the European Centre for Digital Communication (EC/DC). Until 2001 he served at the European Journalism Centre (EJC), an international mid-career training facility, as its founding director. Before moving to the EJC, Bierhoff managed the international activities of the Dutch School of Journalism in Utrecht. At this institute, he also lectured in media theory and communication strategies. Bierhoff started his career as a professional journalist, after graduation in Communication Studies at Radboud University, Nijmegen. For many years he worked as an editor for a variety of media: RTV stations, professional magazines and newspapers, and also acted as a media consultant for international bodies. Publications from his hand include many textbooks on media structures and information strategies.
Selection of 65 images
The terms Disneyfication and Disneyisation are derogatory, implying the social and cultural homogenization consequent to consumerism, merchandising, and emotional labor; and broadly describe the processes of stripping a real place or event of its original character, and represent it in a sanitized format. References to anything negative are removed, and the facts are dumbed down with the intent of rendering the subject more pleasant and easily grasped. In the case of places, that means replacing the real with an idealized, tourist-friendly veneer reminiscent of the "Main Street, U.S.A." attractions at Disney theme parks
Disneyfication is the process whereby an area gets more and more characteristics of an amusement park, creating a new place where people have to experience a perfect version of reality.The place is easy to understand and safe for everyone. traffic is eliminated as much as possible.The environment is set up in such a way that people's consumption behavior is stimulated. "
"Disney's theme parks are nowadays a model for cities and commercial projects, with chain restaurants, huge shopping malls and modernized city centers with all the same patterns of consumption, spectacle and permanent control, all designed to give the visitor the feeling of being away for a while. of daily life and inciting consumption, if this development continues to spread, there is less and less room for other values and norms and local cultural traditions will become blurred.
In 1999 Derksen met fellow photographer and philosopher Jean Baudrillard during the Holland Festival. Derksen and Baudrillard had exhibited work in the "Attack" exhibition at Arte and Amicitea in Amsterdam on invitation of the Holland Festival.
In addition to Baudrillard and Derksen other have exhibited their work: Steve Hart, Amy Arbus, Duane Michaels, Bart Michielsen and Charif Benhelima in "Attack". Curator of "Attack" was Prof. Johan Swinnen.
Both Derksen and Baudrillard were involved with their photographic work and Baudrillard gave lectures in the program of the Holland festival.
The encounter with the Baudrillard and his philosophical work put Derksen on new track, creating a new project.
This meeting later became the reason for Derksen to start in 2002 with "Disneyfication".
The work in the project shows the deeper meaning of the disneyfication theme in a clear way, where reality and fiction seem to merge. Inspiration has been explored in many cities and towns and the similarities are visible as a thread throughout the entire collection of Derksen that includes the Disneyfication project. In 2017, the project is complete and complete and ready in this sense it is to be published and exhibited to the public with effect from 2019.
Derksen’s Disneyfication project is a photographic one, an investigation into the creation of the representation of the hidden desires, craving and excitement in the disguise and concealment of 'ordinary' reality. The project was done into geographical spread and the different expressions of visualization of Disneyfication in public space
Derksen is always surprised and amazed by his observations and is fascinated for the change in the public space and its significance for communication and people’s behaviour. By the intervention of the image and its connotation, the identity of a specific space or location is often no longer of no significance, its serves other purposes. The design of public space displaces the geographic location. The shifting relationship between these two realities is in his believe the big theme of our time. With his photographic work, he knows how to investigate and visualize the presence of two parallel worlds in public space.